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putting the Strategy in Marketing Planning

Deciding on a marketing strategy is one of the more significant initiatives any non-profit or small business leader should undertake. The process involves some key decisions about who the audience is, how to contact them, and what the message should be. These questions can be answered using a four stage process, which is equally relevant for all elements of the marketing mix:

  • ​Segmentation - Dividing the marketing into distinct groups
  • Targeting - Deciding which of these groups to communicate with, and how to talk to them
  • Positioning - How the product or brand should be perceived by the target groups
  • Messaging - Delivering a specific message in order to influence the target groups

If you need help tackling the strategic process, Beyond the Nine can help by leading a strategic marketing session. Once that's done, we'll deliver a detailed analysis and a plan of action. We can manage the plan for you, or you can take it from there. The choice is yours.

“Amy works at a high level of collaboration with her clients. This, combined with her creative talents makes for exciting marketing and communications initiatives.”

Mike Beall, Chief Strategic and Advocacy Officer 

CU Strategic Planning